Wednesday, September 17, 2008

Interview: Jordan of

Today's BlogCoach blogger interview is with Jordan, a (busy) pro blogger, writer, and stay-at-home mom of two who blogs about motherhood, family adventures, and helpful tips for blogging and parenting at Jordan also runs a personal blog consulting service. Enjoy!

As a personal blog consultant, you help people set up their blogs and get some traffic. One of the ways you help with traffic is through Search Engine Optimization. Can you tell us a little about what the term SEO means?

Search engine optimization is doing everything you can to position your website well in search engines for relevant searches. It's not about gaming the search engines or cheating; it's about getting people to your website who are looking for exactly what you have there.
In a nutshell, how does SEO work?
SEO involves making sure that your website is accessible to search engine spiders (the programs or bots that read your website) and having relevant content for the audience and search terms ("keywords") you're targeting.
Are there any do-it-yourself SEO tricks that you can recommend?
You can do most SEO yourself, of course. Probably the most basic things that you can do would be to use the words that you think people would use to find a site like yours. There are lots of free keyword research tools online to help you find the words that people are using in search engines. Once you've found your keywords, use them on your site--in the name and tagline of your blog, in post titles, in the text of your site, etc.
Another service you perform as a blog consultant is to help bloggers identify and carve out their niche. Why is this important?
It's a big blogosphere out there and we can't be all things to all people. Instead, we have to recognize that there is a specific set of people that we're uniquely positioned to appeal to. We have to think about why we're blogging, who we're talking to and what we're trying to say. Then we can focus on our audience and our message.
Congratulations on the newest addition to your family. I'm sure that finding time to blog has become more challenging since your daughter was born. What are your strategies?
I take time to work and blog while my two-year-old son is sleeping--I get up before he does, I work during his nap and I work after he goes to bed. (At five weeks, my daughter's pretty accomodating.)
I put blogging on my daily schedule, usually early in the morning.

I write in batches--if I have time for one good post, I can usually come up with at least an idea for another that I can save for later.

I write down post ideas and stockpile them as drafts so I'll always have topics to write on, so I don't spend my time trying to think of a topic.
What are a few of your favorite go-to online tools?
WordPress, Google Reader, Google Analytics, Google Webmaster Tools and FeedBurner.
Read more BlogCoach blogger interviews