Saturday, November 8, 2008

Weekly Widget: ScratchBack: A Tip Jar for Your Blog

I love all these new, easy ways to monetize. I found out about this one, ScratchBack, from Megan at Velveteen Mind and online mag BlogNosh via Twitter.

Like Project Wonderful, you don't need a lot of traffic to make money with ScratchBack. Unlike PW, however, your advertisers don't need a graphic ad. Heck, they don't even need a website. Advertisers give you "tips" and in return place text (or image) links to their site on your widget.

Here's how it works:

  • Sign up, add your PayPal email address to your profile (they send your money there).
  • Customize your widget: decide whether you want text or image links, how many spots you want on your TopSpot list, whether you want to approve ads manually or automatically (I suggest manually), how much you want to charge, and take care of a few other things.
  • Next, choose your style, copy and paste the code, and add it to your website. That's it!
  • You can put the same widget on multiple blogs.
Here's the widget Megan added to BlogNosh:
ScratchBack, which is in beta right now, keeps 10% of your ad revenue (and then you'll lose a bit to PayPal fees). Payment is sent "every 30 days or so" when you've earned $25 or more.

If you try ScratchBack, come back and let us know how it worked out for you. I found the interface nice and easy, but I wish I had more control over the width of the widget (200 px, I think). I had to put mine in the wider center column and add html tags to center it in the column.