Monday, June 15, 2009

Poll: Is the Summer Heat Drying Up Your Traffic?

Whew! Have you taken a look at your stats lately? Numbers taking a dive? Don't panic. Chances are, it's nothing you did or didn't do.

Blog traffic naturally dries up a bit in the warm summer months as fewer people are in front of the computer--away on vacation, or just out enjoying the day. Kids are out of school, too, and if your blog's audience consists mostly of parents, your traffic may take a dip because your audience has lost a bit of the "me time" that they enjoy when the kiddos are at school.

As the weather heats up, many folks return to the air-conditioned comfort of indoors, and traffic may pick up a but. Don't expect it to return to normal until school's back in.

My traffic is down by 10% to 20%, and I've definitely seen a decrease in the number of emails I'm getting from readers. I'm using the less-hectic time to work on some more time-intensive projects--research for future posts, PR and marketing, and a few design tweaks.

Of course, some of you travel bloggers and "things to do with the kids" bloggers may get your best traffic during the summer months.

Take this poll and let me know how your traffic's holding up:

photo by http2007 via flickr