Monday, July 13, 2009

ABC News: Mommy Blogs Cashing In?

What do you think about this video that appeared yesterday on Good Morning America: Mommy Bloggers Cashing In?

The article, Approval by a Blogger May Please a Sponsor (which also featured Colleen Padilla of ClassyMommy.com) appeared simultaneously in yesterday's New York Times, stating, "The proliferation of paid sponsorships online has not been without controversy. Some in the online world deride the actions as kickbacks. Others also question the legitimacy of bloggers’ opinions, even when the commercial relationships are clearly outlined to readers."

Time staffer James Poniewozik states in Monday's The (Positive, Enthusiastic, Subsidized) Critics of the Future?, that even when bloggers disclose that they were paid or received free items, it "It still gives [him] the heebie-jeebies."

Have articles and videos like this changed the way you think about sponsorships, or is the media not giving bloggers enough credit for knowing what's ethical? Do sponsored reviews give you the heebie-jeebies?

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